Rockstar starts including PS5 claim in GTA 6 marketing

Video Game News 30th Jun 2026 / 10:18 am Posted by Andy Robinson Rockstar has started including callouts in its GTA 6 marketing that the game “plays best on PS5”.

The claim was first included in Sony’s own social and blog posts to promote GTA 6 pre-orders last week. However, as of Monday, Rockstar has started including the PS5 callout in its own promotion as well.

When clicking through to the GTA 6 website via certain social posts, the ‘plays best on PS5 ’ message also appears prominently on the site.

Although it’s likely that PS5 Pro will offer the best console performance by default, the GTA 6 marketing claim appears to be in relation to PS5’s immersive features, such as haptic feedback and 3D audio.

Sony wrote in a blog last week: “Thanks to the close partnership between Sony Interactive Entertainment and Rockstar Games , Grand Theft Auto VI will play best on PS5 by taking advantage of PS5’s immersive features to deliver a deeply engaging single-player experience when it launches on November 19.”

In conjunction with a whole host of GTA promotion on Sony’s side , it looks like PlayStation has agreed a promotional partnership for the big Rockstar sequel.

Last week, PlayStation rebranded its consoles and mobile app to mark the opening of pre-orders for Grand Theft Auto 6 , and players began noticing that PS5’s start-up menu now displays a custom GTA 6 animation, prompting them to pre-order the game.

This is notable, as it’s the first time in the console’s lifespan that a single game has taken over the PS5 start-up screen in this way.

Pre-orders for the highly anticipated Grand Theft Auto 6 opened on Thursday. Rockstar has confirmed that while a physical version of the game will launch in November, it won’t include a disc .

Rockstar has also confirmed the game’s price. The standard edition of Grand Theft Auto 6 will retail for $80 USD, and the Ultimate Edition, which contains various in-game rewards, will retail for $100 USD.