By Matt Gibbs · Sep 15, 2026 Travis Scott's post pairs "PHASE 1" and the clue "J...O.H....." with pole and heel art, hinting at Vice City's Jack of Hearts strip club.

Zoom image: Major artists across rap, country, rock and electronic music shared new GTA 6 artwork during a coordinated September 15 rollout. In this article

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The artists' accounts are carrying the reveal Some of the biggest names in rap, country, rock and electronic music have begun sharing pieces of a new Grand Theft Auto VI artwork campaign. Travis Scott, Future, Morgan Wallen, Metro Boomin, Yung Lean, Rauw Alejandro, PinkPantheress, Fred again.., Keith Richards and CA7RIEL & Paco Amoroso all posted GTA 6 images on September 15, putting music at the centre of Rockstar Games' latest pre-release tease.

The posts arrived within hours of one another and several artists shared the same images. This is a planned Rockstar campaign, not a string of unrelated fan posts. With so many musicians involved, it is highly likely that the rollout will lead to songs, radio appearances or other roles in GTA 6.

The part Rockstar is holding back is how each artist fits in.

Rather than publishing a conventional lineup, Rockstar has turned the opening stage of its music campaign into a puzzle spread across the artists' accounts.

The rollout stretches well beyond one genre. Travis Scott posted artwork showing purple high heels wrapped around a pole. Morgan Wallen shared a pool ladder against a sunset-coloured background. Future posted the rear of a purple Coquette carrying a Leonida plate, while Metro Boomin and Yung Lean shared the same car image.

A second group used artwork centred on a yacht. The image appeared through CA7RIEL & Paco Amoroso , Fred again.. and a PinkPantheress-linked account . Keith Richards joined the campaign with an iguana image, and Rauw Alejandro shared another piece from the rollout.

Hendrix Smoke widened the trail by tagging Don Toliver, Kodak Black, ATL Jacob and RushDee in an Instagram Story connected to the campaign. Those tags hint at more artists around the rollout, although the temporary Story did not explain their involvement.

The repeated artwork may be the most interesting clue. Future, Metro Boomin and Yung Lean were grouped around the Coquette, while CA7RIEL & Paco Amoroso, Fred again.. and the PinkPantheress-linked account shared the yacht.

Those pairings could point to collaborations, radio groupings or another part of the campaign. Rockstar has not revealed the connection yet, but the repetition looks deliberate.

Travis Scott's post contains the most specific tease. Alongside the artwork, he wrote "PHASE 1", referred to his return to gaming and included the abbreviated clue "J... O. H....." while tagging Rockstar.

The most likely reading is Jack of Hearts , the Vice City strip club owned by Boobie Ike in GTA 6. The pole, high heels and initials all point in that direction. The remaining mystery is what Scott will do there: the tease could lead to a song, a performance, an appearance at the club or a larger role in the game's music scene.

"Phase 1" is also the clearest sign that more is coming. Additional artists, a completed version of the artwork and more explicit music details would all fit the way this opening wave has been staged. Whatever Rockstar has planned, September 15 looks like the beginning of the reveal rather than the entire announcement.

Rockstar has brought rap, country, rock, reggaeton and electronic artists into the same campaign. That range is a natural fit for GTA's radio stations, which have always used sharply different genres, hosts and personalities to make the game world feel larger. It also makes some form of GTA 6 music involvement highly likely for the artists taking part, even though Rockstar has not assigned songs, stations or roles to individual names yet.

The campaign arrives after the first two trailers and Grand Theft Auto VI: An Extended Look introduced 20 songs across Rockstar's official videos. Those tracks already stretch from Tom Petty and The Pointer Sisters to contemporary rap, Latin music and club records. The new artist lineup suggests Rockstar is ready to move from individual video choices toward the people shaping the game's broader musical identity.

This rollout is best understood alongside our GTA 6 soundtrack tracker , which follows the songs used in Rockstar's videos, direct artist statements and the strongest clues around the in-game soundtrack. Set against the 20 songs already confirmed through Rockstar's videos, this campaign gives that tracked picture its biggest new group of names.

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